Skills
Social Media Ads
Paid Search Ads
Display Ads
Search Engine Optimization
Email Campaigns
Content Marketing
Content Creation
Copywriting
Blogging
Website Management
Social Media Management
Project Management
Market Research
Data Analysis
Marketing Reports
Technology
WordPress
Squarespace
Google Analytics
Canva
Google Ads Certified
Bing Ads
Facebook Business Insights
Trello
Microsoft Excel
Microsoft Word
Adobe Premiere
Adobe Photoshop
Work Experience
BRANCH MANAGER
Penhall Company l March 2020 - Present
Lead as project manager working cross-functionally under tight deadlines ordering and delivering equipment to a dozen active jobs. Managed 2 mechanics coordinating repairs and resolving emergencies. Streamlined operations and decreased downtime by 20% by automating processes and ordering.
ACCOUNTING AGENT
Lufthansa Cargo l December 2017 - March 2020
Maintained accuracy of payments and acted as accounts receivables lead. Created monthly cargo handling invoices for China Southern Airlines, DHL, UPS, and other large logistic companies. Performed cross-functional duties to audit cargo handling figures with external stakeholders.
MARKETING CONSULTANT
Ardent Proof Marketing l Long Beach, CA March 2017 - December 2017
Launched marketing agency set on helping small businesses grow. Worked with burgeoning gaming restaurant to position its brand and create awareness campaigns in lieu of its grand opening.
BRAND PARTNERSHIPS LIAISON
FOODBEAST.com l Santa Ana, CA December 2016 - May 2017
Generated customer leads and pitched media placement opportunities that utilize native advertising. Collaborated with ad team to ideate campaigns and activations for clients. Sold $75K food festival to SPAM foods and created event activations to garner organic and syndicated event coverage.
GUEST RESEARCH SPECIALIST
The Disneyland Resort l Anaheim, CA August 2015 - February 2017
Conducted field research in theme parks to collect and record hundreds of data points to better understand guest demographics and psychographics for market research and product evaluation.
ONLINE RESELLER
November 2010 - January 2017
Sold collectables to multiple market segments using social media, Craigslist, and eBay. Conducted prod- uct research, created copywriting, and profited up to $500 a month selling to different market segments.
FACEBOOK MANAGER
West Coast Cards l Gardena, CA November 2012 - May 2013
Increased game shop’s Facebook from 0 to 400 followers within first quarter using promotional strategies for local community. Lead as community manager creating and sharing content from local events.
Education
DIGITAL MARKETING CERTIFICATE
University of California, Irvine l November 2020 - April 2021
Coursework included content strategy, website optimization, on/off page SEO, Google Analytics, paid search, display advertising, social media marketing, retargeting, lead scoring, and digital automation.
BACHELOR OF SCIENCE MARKETING
California State University, Long Beach l August 2012 - December 2016
Coursework included digital marketing, marketing management, consumer behavior, managerial accounting, social psychology, promotion strategies, and marketing research.
AMERICAN MARKETING ASSOCIATION
California State University, Long Beach l August 2015 - December 2016
Competed in national case competition with student team to propose a marketing plan to eBay board.
Certifications
HubSpot Content Marketing Certification l Valid through July 2023
Digital Marketing Bootcamp l University of California, Irvine April 2021
Google Ads Search Certification l Valid through June 2022