See my time at FOODBEAST as a Brand Partnerships liaison generating new business through cold emailing, responding to incoming inquiries, and brainstorming new content with the advertising team.
FOODBEAST covers the latest in food news from fine dining to trendy streets food using its social media platforms to put branded content in front of its audience.
As a brand partnership liaison, I created new leads through my own networking, prospecting incoming inquiries, and by utilizing a contact database (WinMo) for cold emailing. I collaborated with the advertising team to ideate campaigns and activations to promote a potential client's campaign or initiative. These ranged from interactive social media livestreams to fully-loaded food festivals.
I handled several accounts, generating retainer clients new ideas for future projects. I handled any 15+ leads at any given time ranging in categories such as consumer packaged goods, quick-service restaurants, and casual dining.
Noteworthy Happenings:
I coordinated a collaboration between Corona beer and the San Pedro Fish Market to promote their beer being sold on tap for the first time. Kings of Fi$h, the restaurant chain’s reality show, was used as a platform to promote awareness of the initiative and the restaurant along with several social media campaigns.
I closed a sale for the canned food company SPAM’s media buying agency for a very tight turnaround food festival. With the creative team, I ideated content and event activations for this branded food festival. Check out all the coverage here: FOODBEAST Presents: Meat Street.