Torem Supplements
As a CSULB student, we created a branding marketing plan for a small business. I met TOREM’s owner while attending a fitness expo in Los Angeles Convention Center. I explained the project we were working on, and he immediately expressed interest in our help as he was just launching his new company, TOREM.
In an industry with poor transparency and false claims, TOREM creates high-quality supplements for athletes and gym-goers alike while being clear about their processes and ingredients. A shift from appealing just to fitness enthusiasts with loud branding, TOREM is sexy, sophisticated, and refined. TOREM is made for all levels of fitness and encourages newcomers to feel good about starting a fitness journey.
Our team assessed the company’s initial strategy and created a marketing plan intended to solidify the brand’s scope and to promote brand awareness. We took the founder’s personal success story with the products and wrapped it into the brand’s communications. We positioned the startup as a high-end supplement brand to differentiate itself in a market heavily saturated with mid-priced products. Through its pricing, transparency, and unique aesthetics, we made it easier for customers to see the TOREM difference.
Skills Utilized:
Market Research + Analysis
Branding Plan
Product Positioning
What We Recommended:
Price high and slowly lower price as wholesale expansion takes off.
Distribute using TOREM website and to smaller local gyms; move to GNC-like companies over time.
Sponsor local athletes and utilize testimonials to create brand awareness through word-of-mouth.
Streamline website to be split into a blog and Shopify experience to create content that builds a reputation with consumers while offering product.