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In the fall of 2020, I enrolled in the accelerated digital marketing program at the University of California, Irvine to advance my marketing skillset. I learned search engine optimization, paid and organic search, website development, and so much more to add to my skills.
Our final group project was centered around improving on Peet’s Coffee’s loyalty program. We targeted college students and professionals who love craft coffee and spending time in cafes.
Skillsets Utilized:
Customer Personas / Customer Journey
Social Media Ads
Display Ads
Google Ads
Search Keyword Planning
Landing Page Creation
