Skillsets Utilized:
Company Research + Target Market Research
Content Ideation
Content Calendar
Content Marketing Plan
Looking to win the business of toy company Educational Insights, I created a detailed digital marketing plan to centralize the company’s sales to their website over using third-party providers with the power of content marketing.
Leveraging influencers and experts with a blend of content that solves problems and entertains will help build trust with consumers. Content that is relevant and consistent will help build the brand into an information leader.
Through the use of various forms of content, social media outlets can draw in qualified visitors to the company site where they can interact with the brand and what it has to offer.